New Designer Badge

I got the privilege last night to take a sneak peek at Viking’s new Designer line. This new series is a stunning combination of smooth curves, straight lines and wallet-friendly value.

First off, Viking’s new Designer logo, what those in the know call a “badge,” is super sleek and incorporates the smooth lines of the appliances and a next-generation look. The handles on the new Designer items are updated too. They’re a mix between a pro-style handle and the old curved Viking Designer handle. Just take a look at these slick wall ovens.

Viking Designer Series DDOE301SS

Viking is really trying to make luxury affordable with the new Designer series—you can get a full stainless steel kitchen with range (or cooktop/single oven), refrigerator, dishwasher and microwave for $8,750. Now, that’s an amazing value! This line is perfect for those customers who want a clean, professional look on a practical budget. Stay tuned for next week’s AJ Madison blog with details about Viking’s new Designer offer.