As the earth’s water supply dwindles and predictions for worldwide water consumption paint a grim picture of our future supply, Miele stands out as a company determined to make a difference. With Miele’s exceedingly efficient washers and dryers, the high-end appliance giant aims to combat shortening water supplies and wastefulness with a slew of environmentally friendly features on their laundry devices.
Though you’ve more than likely heard of a carbon footprint, a water footprint exists as well. Less than 1% of the earth’s water is available for human use and consumption. Out of that fraction of water available, production of one cotton t-shirt and pair of jeans use 3,600 gallons for production (each). Multiply that by the 450 million pairs of jeans sold in the states last year, coupled with the 75 gallons of water per article of clothing necessary for dying a cloth, and you find yourself with water consumption that can easily rival entire available bodies of water. Mind the fact that these figures pertain to consumption per year; over time, consumption can and will decimate clean water supplies that could be used for villages in less fortunate villages and areas around the world.
Miele aims to offset this and other malefactors in a variety of ways. How does one balance the damage done by mass consumption of water during clothing production? By making the use of water during washing machine use minimal or neutralizing, while also preserving the fabric of your clothing. Environmentally conscious features like Miele’s Automatic Load Recognition in their washers make sure only the necessary (read: absolute minimum) amount of water gets used in your wash. The less water you use, the more water saved for consumption for more necessary factors.
Miele’s honeycomb drums, included in their vast array of dryers, play important roles in Miele’s focus on environmental conservation. Instead of the thousands of vent holes in your dryer drum catching on to the fibers of your clothes, Miele created a stainless steel solution to greatly reduce the wear and tear on your by 400% (compared to that of regular dryer drums). After all, less wear on your clothes means more longer lasting clothing, cutting down on the need to produce even more clothing, and in turn saving more water.
Take part in offsetting your water footprint today with the purchase of a Miele laundry center on AJ Madison. Keep reading the Appliance Authority blog for more environmentally conscious appliances and brave efforts from their manufacturers.
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August 2nd, 2010
Scott S. 
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